Natura Interior Paint from Benjamin Moore

Natura premium interior waterborne paint is a zero VOC, virtually odourless formula that doesn’t compromise on performance. It dries fast, has excellent adhesion and provides a durable finish with an unlimited colour selection. You and your clients can breathe easy knowing that you’ve used the very best for their environmentally sensitive projects.

  • Natura – Going beyond other zero VOC paints

    Natura from Benjamin Moore

    Benjamin Moore is utilizing a patent-pending technology in the formulation of this product. The use of new, greener raw materials combined together with a special refining process to remove odours has resulted in a product that is virtually odourless. Together with our patented Gennex waterborne colorant technology, Natura paint surpasses the performance levels of other green products on the market.

  • Growing green, one building at a time.

    Natura from Benjamin Moore

    Natura is virtually odourless. A specialized refining process removes odours from the resin system which provides the backbone of durability for this porduct, so your clients will never know you painted. Based on EPA method 24, Natura premium interior waterborne paint contains zero VOCs in the base product or even after the addition of Benjamin Moore’s waterborne colourants, which means zero VOCs in any colour. In contrast, VOC levels of competitive products are increased significantly after the addition of colourants.

    The Green Promise designation is Benjamin Moore’s assurance that its environmentally-friendly coatings meet and often exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore.

  • All zero-VOC paints are not the same.

    Although the EPA has issued regulations on VOCs to control outdoor air quality, Benjamin Moore has gone beyond just looking at VOCs, and has evaluated the total volatile compounds that may impact indoor air quality. Third-party laboratory testing reveals that Natura releases fewer total volatile compounds than other national zero-VOC paints, according to the toughest paint-emissions standards under California’s Collaborative for High Performance Schools (CHPS).

    Natura applies smoothly, provides excellent hide, flow and leveling, and has great touch-up. Fast drying, Natura dries to the touch in 30 minutes and is ready for recoat in one hour. Featuring a durable finish, Natura premium interior waterborne paint is 100% acrylic resin. Using Benjamin Moore’s patented waterborne colourants, it provides an excellent dry film appearance and offers a choice of thousands of colours.

Natura paint is available at your downtown Toronto paint store, Primetime Paint & Paper. For more information on Bejamin Moore’s Natura paint or any aspect of the full Benjamin Moore product line, contact us or visit the Benjamin Moore website: